Open Settings → Brand voice. Every reply follows these settings:
- Tone — Warm, Professional or Upbeat.
- Length — Short (1–2 sentences) or Medium (2–4).
- Sign-off — added to every reply, for example “— Maria, Owner”.
- Words or phrases to avoid — for example “sorry for the inconvenience” or “valued customer”.
- Emoji — off by default; turn it on if it fits your brand.
Under Your business, add the services or products you want mentioned. ReplyBird uses them only when they fit naturally — good for local search, never stuffed.
Customers who write in Spanish (or another language)
ReplyBird replies in the language the review was written in, so a review in Spanish gets a reply in Spanish.
Try your voice in Settings with a test review — you'll see exactly how a reply comes out before any real review arrives.